When a rep clicks the button in Salesforce, SparkUp sends the lead into an enrichment workflow (works with n8n, Make, Zapier, or Relay).
Before enriching, the workflow checks whether the essential fields (name, company, LinkedIn URL…) are filled. If something is missing, the rep gets a clear notification prompting them to complete those fields for the best enrichment results.
Sales gets the autonomy to enrich exactly when they need it, while RevOps keeps full ownership of the process, credits are used intelligently, enrichment stays centralized, and Salesforce is instantly updated with clean, reliable data.
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