MY HIPPO WEB

Hippo is a new kind of insurance company that uses modern technology to provide a simpler process, smarter coverage, with a completely new approach! (A Sparkup - Leapstart Production)

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CHALLENGE

Hippo is a new kind of insurance company that uses modern technology to provide a simpler process, smarter coverage, and a completely new approach to how we care for our homes.

The leadership team at Myhippo were driven to refresh the site design, align the website to the new brand identity, and persuade users understand and by online insurance

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OUTCOME

Our goal was to help users understand the value of cyber insurance in under 10 Sec and complete the process in 60 Sec.

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The Onboarding Flow

We wanted to make it EASY!, just one question at a time, in the main page we created a Mega Call to action - get a quote in 60sec ? coupled with light delightful inspiring new 3d flat design art style invented for the project.

“Whether it be the sweeping eagle in his flight or the open apple-blossom…over all the coursing sun, form ever follows function, and this is the law. Where the function does not change, the form does not change“.
Louis Sullivan

Reducing Clutter

Many websites face the problem of how to present valuable data without cluttering the screen. Sparkup introduced the concept of turning blocks each card would only reveal its content when hovered upon.

Focusing on the Key messages

Working with the leadership team at Myhippo we uncovered the Key Values of the product. and created a layout focusing on delivering key brand messages along side inspiring art.

More Works