Cedato is a programmatic operating system for modern video, offering publishers and advertisers a comprehensive SaaS-based video tech-stack A Leapstart / Sparkup Collaboration

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Cedato was experiencing a common challenge for startups, their current design was not scalable. Their clients had a growing demand for custom reports and they needed a product that could outshine the leading competitors.

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Working with the Cedato team we focused our UX effort on turning the problem of custom reports into a competitive advantage by introducing a Smart Report Generator! weeks after the launch of the new interface sales where went up 20% and the customers were giving positive feedback.

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Turning problems into value

Cedato was experiencing scalability issues - their client base was growing rapidly but it was also consuming more resources, and clients were demanding custom reports tailored to their needs.

In the UX brainstorm session, we proposed to turn this problem into a competitive advantage. Investing in a Report Generator will clear up the interface and create a scalable product that can quickly adapt to new demands

“But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.”
Marian Bantjes. PR manager

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